Give the writer facts it can use
Describe your business, the product or service, the intended audience and the action a listener should take. Include a supplied public business website when useful, but do not assume every website can be researched. State the correct business name and pronunciation, service area and contact details intended for the advert. Private booking contact details are not automatically advertising copy.
Make one call to action memorable
A short commercial has limited time. Choose a main action rather than packing several unrelated offers into the script. Check the spelling of a website and any number that will be spoken. If an offer has restrictions or an expiry, supply those facts explicitly. Never ask a writer to invent availability, a discount, medical evidence, financial returns or an endorsement to make a brief sound stronger.
Review the script and recording
Radio Naija uses the submitted brief to prepare a script and voice production. Check the current supported language options and the recording’s pronunciation before approval. AI production does not remove the need to check accuracy. A script is not a finished recording, and a generated audio preview is not proof that the commercial is approved or has aired. Production availability and review remain part of the workflow.
Understand where the advert appears
Approved commercials are paid, labelled placements for listeners using Radio Naija. They are not a purchase of an original broadcaster’s own advertising inventory. Actual delivery depends on eligible listening sessions and the placements available. Keep the invoice and use actual reporting to evaluate delivery. A paid invoice, an approved recording and a heard commercial are different milestones, none of which guarantees sales.
Current Radio Naija offers
Song rotation: ₦50,000 for 30 days. Artist of the Week: ₦50,000 for 7 days after approval. Song of the Week: ₦50,000 for 7 days after approval. Commercial: ₦25,000 for 30 days, for a 30-second commercial. Song activation after confirmed payment waits for review. Commercials and spotlights require approval. Check the live booking page and invoice before paying; prices can change.
Book the right service
Promote your song, compare Artist and Song of the Week, or brief a commercial. For page sponsorships, see advertising options. These are Radio Naija app placements, not promised FM airplay or editorial playlist access. Payment, content approval and actual delivery are separate milestones.
Sources and limits
This guide is based on Radio Naija’s own published booking forms, current service settings and payment/approval workflow. It does not claim market-wide pricing, search volume, guaranteed reach or customer results. Check the current booking terms or contact us before ordering.